Bold Fleet Graphics Transform Wiese Trucking’s Freightliner Cascadia

A distinctive base color sometimes provides the perfect foundation for creating a memorable fleet graphics presence. When Wiese Trucking from Lomira, Wisconsin, brought their purple Freightliner Cascadia to us, we knew we could create something that would turn heads on highways across America.

The Project

The challenge was to enhance an already eye-catching purple Freightliner Cascadia with graphics that would:

• Reinforce the Wiese Trucking brand
• Complement the striking base color
• Create a cohesive look from nose to sleeper
• Ensure maximum visibility on the road

Our Design Approach

We developed a design strategy that balanced bold impact with professional presentation:

• Strategic placement of the Wiese Trucking logo on the doors for optimal brand visibility
• Dynamic striping that flows seamlessly from the nose, across the cab, and onto the sleeper
• Careful color selection to complement the purple base while ensuring strong contrast
• Professional-grade materials for long-lasting durability

Why It Works

The combination of elements in this design creates a powerful visual presence:

• The bold stripes create movement and energy
• Door logos ensure clear company identification
• The continuous flow of graphics unifies the entire truck
• The design looks impressive from any angle

Fleet Branding Benefits

A well-designed fleet graphics package delivers multiple advantages:

• Instant brand recognition on the road
• Professional appearance that builds trust
• Memorable visual impact that stands out from the competition
• Consistent brand presentation across all vehicles
• Long-lasting mobile advertising

The Details Matter

When it comes to fleet graphics, precision is essential:

• Perfect alignment of stripes across different panels
• Precise logo placement for maximum visibility
• Professional-grade materials that stand up to weather and road conditions
• Expert installation for a flawless finish

Learn more about our Fleet, Semi Truck and Semi Trailer Graphics.

Ready to Transform Your Fleet?

Whether you have a single truck or an entire fleet, Kemmel Design can help create a distinctive look that makes your vehicles stand out. From subtle branding to bold graphics, we’ll work with you to develop a design that matches your vision and enhances your brand presence.