Revving Up Brand Identity: Performance LLC’s Flatbed Wrecker Transformation

When Russ Reinwald of Performance LLC in Juneau, Wisconsin, approached us about updating his International 4300 flatbed wrecker graphics, we saw an opportunity to create something that would truly reflect the energy and professionalism of his business.

The Project

The challenge was to give this hardworking wrecker a fresh, modern look that would:

• Reflect the “Performance” name with racing-inspired elements
• Create a more dynamic brand presence
• Maintain professional credibility
• Stand out in the service vehicle sector

Our Design Approach

We developed a design that combines racing flair with professional service elements:

• Bold swooshes suggesting speed and dynamism
• Checkered flag motifs that reinforce the performance theme
• Updated logo design that ties everything together
• Strategic placement on the wrecker’s doors for maximum impact

The Racing Connection

The incorporation of racing elements does more than look good:

• Checkered flags symbolize victory and excellence
• Dynamic swooshes suggest quick response times
• The overall design implies speed and efficiency
• Racing themes resonate with automotive service customers

Why This Redesign Works

A service vehicle’s appearance plays a crucial role in building trust:

• Modern design elements suggest up-to-date service capabilities
• Professional execution reinforces service quality
• Eye-catching graphics make the truck memorable
• Clear branding helps build local recognition

From Concept to Reality

The transformation process included:

• Collaborating with the client on design concepts
• Creating a fresh, updated logo
• Selecting the perfect color scheme
• Using high-quality materials for durability
• Professional installation on the vehicle doors

The Impact

This refresh achieves multiple business objectives:

• Creates a more memorable presence on the road
• Reinforces the “Performance” brand promise
• Helps the wrecker stand out at accident scenes
• Projects a more professional image

Learn more about our Fleet Vehicle, Truck and Van, and Semi Truck Graphics.

Ready for Your Vehicle’s Makeover?

Whether you want to rebrand your service vehicles or refresh their appearance completely, Kemmel Design can help create a look that captures attention and builds trust. From wreckers to work trucks, we understand how to make service vehicles work harder as mobile marketing tools.